The European Commission supported project Web2LLP was launched on 1 January 2012, with the aim to boost dissemination strategies of LLP projects through providing personalised support and training on the integration of social media, as well as through identifying best-practices and sharing resources, resulting in more coherent, participatory and sustainable project activities in the European lifelong learning area.
Social media (or web 2.0 tools) are instruments allowing people to build social and business connections, share information and collaborate on projects online, empowering a variety of human activity involving learning, interaction, collaboration, knowledge building and economic growth.
The dissemination of projects' outcomes with a view to optimise their value is a key element of LLP projects and although social media marketing is an emergent and flourishing area specialising in boosting promotion of activities and companies through viral networking tools, LLP project teams often do not take up social media in their web strategies. This may be due to a variety of factors including a lack of understanding of the different tools not enough time to customise their web strategy or they may not have access to appropriate guidance and support on how to put in pace an effective web strategy.
Web2LLP will address this need by:
- providing customised training, based on a bottom-up approach which is mindful to the needs of each project
- raising the visibility of innovative good practice in the use of social media practices and
- creating a common understanding as to how social media can be used as part of an effective dissemination strategies amongst LLP projects.
More information about the project and project partners is available on the Web2LLP home page.
Join the Web2LLP Diigo Group to share resources, post comments and collaborate.